For the past 20 years, Alex Perry has built a fashion empire that has earned him an international reputation. His signature design style; charming, bold and provocative has been embraced by some of the world’s most famous and beautiful women including Jennifer Lopez, Kim Kardashian, Gigi Hadid, Kylie Jenner, Sandra Bullock, Giuliana Rancic, Miranda Kerr, Alessandra Ambrosio, Sarah Murdoh, Elle Macpherson, Phoebe Tonkin, Natalie Portman, Nicole Richie, P!nk, Kelly Osbourne, Eva Longoria, Miley Cyrus, Jessica Chastain, Kate Upton, Rosie Huntington-Whitely and Rihanna.
Alex Perry designs have featured on front covers of Harper’s Bazaar, Marie Claire, InStyle, Sunday Life, The Herald Sun, The Good Weekend, Sunday Style and Vogue Australia.
Appearing first in the pages of Vogue Australia, it wasn’t long before the personality behind the label became just as in demand. In 2005, Alex Perry joined Foxtel as the judge on Australia’s Next Top Model and it’s become one of his strongest and most successful partnerships. Perry has starred in the series ten consecutive seasons, in addition to Project Runway Australia, Asia’s Next Top Model and The Real Housewives of Australia Reunion.
Behind his success is an extraordinary story of a working class boy whose Greek migrant parents instilled a tremendous sense of drive and determination. For Perry, a self-confessed optimist, the road to success has been decades in the making and no matter the challenges, he always believed it was possible to create a unique Australian fashion brand the world would fall in love with.